Homart: Redefining Real Estate Experience with Intuitive UX/UI Design
My Role
- Design Lead
- User Researcher
- UX Designer
- UI Designer
Deliverables
- Components
- User Interviews
- High Fidelity Design
- UI Design
Team
- Product Manager
- Designers
- Marketers
- Web & Mobile App Developers
- Illustrators
Year
- 2019-Now
PROJECT SUMMARY
I helped expand Homart's user base in emerging real estate markets across Africa and Europe by spearheading a comprehensive design overhaul. The team and I accomplished this by implementing user-friendly features, enhancing security protocols, and tailoring the platform to meet the specific needs of each region. We streamlined navigation, made interactive elements more intuitive, and introduced multi-language support to accommodate a diverse audience.
These improvements positioned Homart as a trusted platform for discovering and trading real estate, significantly boosting user engagement and satisfaction in new markets.
These improvements positioned Homart as a trusted platform for discovering and trading real estate, significantly boosting user engagement and satisfaction in new markets.
OUTCOME STATEMENT
A comprehensive design overhaul, featuring enhanced security measures, intuitive navigation, and multi-language support, helped expand Homart’s user base across Africa and Europe. This redesign significantly increased user engagement and satisfaction, establishing Homart as a trusted platform for real estate transactions. As a result, user adoption rates in these regions surged, driving overall growth and strengthening market presence.
USERS AND NEED
Homart’s target users were individuals in Africa and Europe looking for a secure and user-friendly real estate platform. These users found existing property platforms overly complex and hard to navigate, resulting in low adoption rates. Our research showed that they prioritized intuitive design and strong security features.
We also identified that regional differences in language and user experience expectations were significant barriers. Simplifying the interface, strengthening security, and introducing multi-language support were essential in addressing these needs, which greatly enhanced Homart’s market presence and user satisfaction.
We also identified that regional differences in language and user experience expectations were significant barriers. Simplifying the interface, strengthening security, and introducing multi-language support were essential in addressing these needs, which greatly enhanced Homart’s market presence and user satisfaction.
Highlights
An end to end strategic design blueprint for an enhanced user experience, consistent interface,
market expansion, and customer engagement
market expansion, and customer engagement
The mandate: Expanding Homart's user base in Africa and Europe within six months.
STARTING THOUGHTS
Our Product Owners identified a prime opportunity to rapidly scale Homart's presence in Africa and Europe. We were tasked with achieving measurable improvements in user engagement and satisfaction within six months.
Teasing Expansion and UI Revamp In the fourth quarter of 2022, we prioritized redesigning Homart's website to build anticipation for the upcoming expansion. At the same time, we revamped the UI to deliver a unified experience across the platform. This involved introducing a fresh brand language and applying it consistently across all digital interfaces.
Teasing Expansion and UI Revamp In the fourth quarter of 2022, we prioritized redesigning Homart's website to build anticipation for the upcoming expansion. At the same time, we revamped the UI to deliver a unified experience across the platform. This involved introducing a fresh brand language and applying it consistently across all digital interfaces.
Key Metrics
45%
Increase in daily active users, indicating higher user involvement and interest in the platform
60%
Increase in daily active users, indicating higher user involvement and interest in the platform
30%
Increase in daily active users, indicating higher user involvement and interest in the platform
40%
Increase in daily active users, indicating higher user involvement and interest in the platform
Conclusion
In the fourth quarter of 2022, we focused on redesigning the existing website to generate excitement about the upcoming expansion. We also revamped the UI to create a unified experience across the platform. As part of this effort, we introduced a new brand language and ensured its consistent application across all digital channels.
We rolled out updates to TestFlight for mobile and staging sites on the web, enabling users to test the platform and provide valuable feedback.
Whenever new assets were required for the website, web app, or mobile app, we collaborated closely with the brand team to fulfill these requests. These initiatives aimed to build anticipation and facilitate a smooth transition to the enhanced version of Homart, reinforcing brand consistency and improving user satisfaction.
We rolled out updates to TestFlight for mobile and staging sites on the web, enabling users to test the platform and provide valuable feedback.
Whenever new assets were required for the website, web app, or mobile app, we collaborated closely with the brand team to fulfill these requests. These initiatives aimed to build anticipation and facilitate a smooth transition to the enhanced version of Homart, reinforcing brand consistency and improving user satisfaction.
